Have you ever asked yourself why money exists? Have you ever dreamed of what it could make happen in your community? Have you ever wished you could invest your money in a way that aligns with your personal values? As an investor or funder, have you ever wanted to extend the impact your money has?
Access to money builds local economies. Every economy needs financing. Every economy needs investments and returns on investment. Our challenge is to rethink what we mean by all these so that we can create a vibrant, just, local and planet-friendly economy. Our challenge is to expand our understanding of investment. It is to invest in ways where the return is social as well as financial. It is to demand that our investments work hard for us and for our community.
This is innovate social finance. And it is essential to advance community economic development in Calgary. It’s about finding new ways for people to invest. It’s about making investments that support local enterprise. It’s about setting expectations that solid financial returns will be strongly matched by social and environmental benefits whether you’re a shareholder, a donor or a funder.
It’s about putting your money where your roots are.
If you’re interested in seeing how this works in practice, join the Thrive network. No matter who you are or what organization you represent, rethinking the value of investing will open a whole new world.