A Geek, a Conversation Killer & a Social Impact Market Creator. Stephanie Robertson discusses her journey in building SiMPACT Strategy Group.

Written by Allison Smith, Thrive

“I use to be a professional dinner party conversation killer,” says Stephanie Robertson, the founder of SiMPACT Strategy Group. Ten years ago her work was barely talked about, and often lost among her peers. Now, with a lot of hard work to create a prosperous market, Stephanie has managed to turn the unknown into a thriving curiosity among Calgarians.

SiMPACT Strategy Group was founded in 2004, and has two main areas of focus. First, they do community investment consulting and work with London Benchmarking Group (LBG) Canada. LBG Canada is a group of companies seeking to maximize the impact of community investment for society and for business. They strive to help companies understand and communicate their social impact. Second, they provide social return on investment (SROI) analysis.

And Calgary has been a great place to implement both of these ideas. “The thing about being in Calgary, when you launch a new idea here, everyone will give you a shot. If you’re not successful, then tough luck. People are really interested in trying something new!” Stephanie described the Calgary market place.

Community investment in Calgary has been an equal blend of environmentally and socially focused initiatives. Regardless if her clients are small non-profits, social enterprises or large private energy companies. The impact and reception has been the same.

No wonder she use to think of herself as a conversation killer.  According to Stephanie, to work at SiMPACT Strategy Group, you need to consider yourself a bit of a geek. “You have to be good at numbers, less about the math and more about being curious as to what the numbers are telling you. You have to be able to read the patterns,” said Stephanie.

Though it hasn’t always been easy to get her business to where it is today. “While I’m building a business and developing products and services, I also have to create a market to sell those products in. That market didn’t fully exist, though there was a degree of readiness in very small pockets,” she explained.

She has been successful in finding those pockets and creating new ones.  She accomplished this by educating Canadians on her work through endless presentations, and innovative discussions.

In the next 3-5 years she plans to continue to develop the community investment and SROI market in Calgary, while further developing the language surrounding social impact! Be sure to keep your eye on her work and SiMPACT Strategy Group!

If you’d like to learn how to get started with LBG Canada, RSVP to their upcoming webinar on September 12th by emailing admin@simpactstrategies.com

For more information on LBG Canada, visit their website here: http://www.lbg-canada.ca/

SiMPACT Strategy Group website: http://www.simpactstrategies.com/simpact/



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